First Mate

For fishing charters & guides

A charter website that books trips.

Import your business from Google or your old site, connect your bookings, and go live today. Zero commissions.

Start free See how it works

Answer captain questions. Get a finished website.

01

Start from what exists

Pull your listing straight from Google Business, import your old website, or answer a five-minute interview. Contact info, photos, reviews, trips: carried over.

02

Check the details

Your trips and rates, target species and seasons, the boat, the captain's bio. Everything is editable, and anything you leave blank gets drafted for you.

03

Publish and take bookings

Live on your own domain with booking buttons wired to FareHarbor, Unreel, FishingBooker, or the built-in calendar and trip-request inbox.

The whole rig, standard.

Not a page builder with a hundred decisions. A complete charter site with the right pages already built, on every plan.

Pages that sell trips

  • A page for every trip with rates, duration, and what's included
  • A page for every species you target, with your seasons and techniques
  • Photo gallery, captain bio, boat specs, FAQ, and fishing reports

Booking, your way

  • FareHarbor checkout, Unreel and FishingBooker links, or any embed
  • Built-in availability calendar with multi-trip days and a booking window you control
  • Trip requests land in your inbox and your email, with party size and dates

Found on Google

  • Search-engine structure wired in: sitemaps, meta tags, local schema
  • Imported Google reviews and a moderated review form for new ones
  • Your own domain with automatic SSL, or a free subdomain to start

Six looks. Zero design homework.

Switch anytime; your photos and content flow into whichever you pick.

Clean Coastal

Offshore Dark

Fly Water Minimal

Tropic Punch

Classic Navy

First Light

Pricing

You keep every dollar of every trip.

Flat monthly plans. No commissions, no contracts, no percentage of your bookings.

Deckhand

$0/mo

Get on the water. A complete site on a free subdomain.

  • Full website on yourname.firstmatesite.com
  • All standard pages (trips, species, gallery, FAQ, contact)
  • Lead capture inbox
  • Google Business Profile import
  • 2 site themes
Start free

Most popular

Captain

$29/mo

Your own domain, every theme, every booking integration.

  • Everything in Deckhand
  • Custom domain with automatic SSL
  • All 6 themes + color overrides
  • FareHarbor, FishingBooker, and Unreel booking integrations
  • Review import and display
  • Fishing reports blog
  • AI copywriting for every page
Start free

Fleet

$99/mo

For operations that want growth, not just a website.

  • Everything in Captain
  • Multiple charter sites under one account
  • Priority support
  • Quarterly SEO content refresh
  • Early access to marketing add-ons
Start free

Your next charter starts with being findable.

Free to build. Publish when it looks right to you.

Start free